Vivian Glyck encourages entrepreneurs to embrace philanthropy in the March 2019 edition of popular entrepreneur lifestyle magazine.
In February 2019, Just Like My Child (JLMC) founder Vivian Glyck was asked by Life By Design Magazine to be their featured entrepreneur for the following month.
Her answer was an enthusiastic “Yes, I’d be delighted!”.
Why would the founder of a thriving non-profit be featured—and interested—in a publication catering to entrepreneurs?
First, while the underlying mission and business rules for non-profit versus for-profit organizations are different, the administrative nuts and bolts and marketing strategies are quite similar.
In fact, Vivian directly attributes the success of JLMC to her understanding of this concept and extensive background as a marketing consultant.
“I’ve always run [JLMC] like an entrepreneurial organization; thinking outside the box in the non-profit world.”
Second, at the heart of Vivian’s fundraising strategy is business philanthropy. She regularly calls on entrepreneurs to “do the next right thing” and consider partnering with a non-profit organization as a viable and win-win marketing strategy. Telling a good story, especially one that touches hearts and the lives of those who are less fortunate, is the best marketing tool available.
And, they are listening.
JLMC’s ongoing relationships with successful entrepreneurs who have committed to do the next right thing are one of the primary reasons the organization has been able to impact over 200,000 families, mothers, and community members and seen 5,000 girls graduate from the two-year-long Girl Power Project® program.
Many of these entrepreneurs are women who are members of The League, JLMC’s network of impassioned women leaders who are committed to making a difference in the world.
The mission of the women who created Life By Design (LBD) magazine is to help and support others to design their lives by and for themselves.
Being an entrepreneur is a rewarding, but challenging, road to travel. LBD is successfully serving as a support system by teaching the tangible skills and offering the inspiration and motivation to make entrepreneurial dreams come true.
LBD’s March 2019 edition was all about women, which was the motivation for their choice to feature the woman founder of an organization that empowers girls and women to build bigger and better futures for themselves, their communities, and the world.
Read the full feature article entitled “Do the Next Right Thing” here:
READ VIVIAN'S "DO THE NEXT RIGHT THING" ARTICLE
Follow JLMC on Instagram @justlikemychild and Facebook @justlikemychildfoundation for inspiration and motivation to do the next right thing!
About Just Like My Child Foundation: Since its founding in 2006, Just Like My Child Foundation has developed deep partnerships with rural communities in Africa to deliver sustainable programs that address health care, education, microenterprise, social justice, and women/girls’ empowerment. Through that work, JLMC organically came to understand that focusing on vulnerable adolescent girls is a powerful approach to disrupting the cycle of poverty. Today, Just Like My Child Foundation is focused on its mission to empower vulnerable adolescent girls by enabling them to create healthy, self-sustaining families who prosper without further aid. Learn more about their quest to transform the world, one girl at a time, at www.JustLikeMyChild.org.
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